Quick Tips To Make Your Marketing 150% Better
For most brands, marketing is the critical element in their business model. If they can get it right, they can attract customers from across the globe and charge massive premiums. If they don't, then they're just the same as every other firm.
So what can you do to improve your marketing by 150% or more? Which strategies actually work?
Get rid of your passive call to actions
The first thing you want to do is get rid of your passive calls to action (CTAs). Asking people to "learn more" or "submit" is not attractive. Fortunately, you can massively improve your CTAs with a few simple approaches. For example, instead of saying "download guide," you can say "get my free growth blueprint." It's a tiny amount of additional effort, but it can have such an enormous effect on your results.
Run the so what test on your copy
Another thing you can do is run the "so what?" test on your copy. If your readers need to find your writing attractive and emotionally meaningful if they're going to engage with your brand, for example, don't write something like "Our software has an AI-driven dashboard." Instead, say something that really means something to the person buying it, like "Our dashboard automatically tracks your metrics and creates reports for you so you don't have to spend hours writing them yourself." Here, you're making the benefit clear because you're telling customers that you're going to save them a lot of time and energy.
Master your hook-story-offer sequence
If you really want to make a lot of sales, it's a good idea to master your hook, story, and offer sequence. The idea here is to grab the customer's attention, provide them with a narrative that they find emotionally compelling, and then give them an offer that solves whatever problem you presented to them.
For example, let's say that you're selling advertising services to entrepreneurs. You can start your hook by providing a statistic, like "Founders spend 30% of their time on ad optimization when they could be doing other things." You can then agitate the problem by explaining how difficult it is to create compelling ads and how many entrepreneurs actually fail in this endeavour when they try to do it themselves. Finally, you can give them a clear offer for your ad services, telling them what you provide and the time that you can save them.
Use social proof
Finally, if you're looking at investing in SEO, make sure you also use plenty of social proof. Show your customers how their peers are currently benefiting from your services. For example, ask SEO professionals to focus on building up reviews and testimonials for your brand. Look for high-quality testimonials that address specific objections. The best testimonials are those which deal with a customer's imagined pain point and then solve it.
For example, let's say you're selling flat-pack tables. One objection might be that it takes a long time to set up. You could look for reviews that tell customers it doesn't take long to set up and that they can have their table going in under 5 minutes.
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