Promotional Product Giveaways: 16 Swag Ideas For Your Next Event

Giving away promotional products at events is a great way to build brand awareness and make attendees remember you. But just what types of promotional products should you be giving away? Below are 16 smart swag ideas for inspiration.

Tote bags

Tote bags can be used to carry around other swag in, plus passers-by will see this bag and notice your logo. Such bags can be made from sustainable fabrics to keep them eco-friendly.

Pens

The likes of this About Pens company can supply your company with branded pens. These are excellent for giving out at conferences like seminars and workshops - allowing attendees to write down notes. Whenever they use the pen in the future, they’ll be reminded of your company.

Notepads

Branded notepads are excellent for handing out with branded pens during conferences where attendees may need to take notes. Like branded pens, recipients will be reminded of your brand whenever they use this notepad.

Power banks

An excellent promotional product for tech events is a branded power bank. These gadgets can keep users’ devices charged up on the go, while helping to promote your company.

Cups

If you’re serving drinks at your event, why not consider giving out branded plastic cups? Such swag is particularly effective at beer festivals and sports events.

Water bottles

Re-usable water bottles could be another promotional product to consider. They could be particularly appreciated at hot summer events or sports events.

Hand sanitizer

Branded sanitizer became a popular promotional product during the pandemic, and continues to be a useful item to give away at outdoor events, allowing customers to keep their hands clean on the go while also providing them with a reminder of your company.

Stress balls

When it comes to promotional toys, stress balls are a popular option. They could be the perfect giveaway at an event about mental health.

Fidget toys

Fidget toys have become another very popular branded toy that is often given away at events. They’re a particularly good option for events where kids may be attending.

Umbrellas

Taking part in an outdoor trade show and worried there may be a high chance of rain? Giving out free umbrellas is a great way to attract people to your stall, and each of these umbrellas could be a chance to promote your brand.

Sunglasses

If you’re at an outdoor event and the weather is expected to be very sunny, you might alternatively want to consider giving away branded sunglasses - they’re practical and they will help spread awareness of your brand.

Fans

Branded handheld fans are also a good option for summer events, allowing people to stay cool, while providing a reminder of your company every time they are used.

Baseball caps

You could also consider giving out branded baseball caps at outdoor summer events as a functional and promotional giveaway.

T-shirts

T-shirts are a very popular giveaway at events. At certain events like concerts and sports events, you can even charge people for these promotional products. They may not be quite as effective at B2B events, but it depends on the nature of the event.

Fridge magnets

Fridge magnets are a simple form of swag that could be excellent to give away at festivals - reminding attendees of your event whenever they open their fridge door.

Keyrings

You could also consider producing branded keyrings to give away. These could provide a reminder of your brand whenever someone uses their keys. Of course, not every event is keyring-worthy - they’re typically a better option for sports events and festivals than small business conferences. They could also be given away to donors at charity events as a token of appreciation.

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