Out of all the strategies you can implement to market your business and build your email list, one of the most effective is to offer an irresistible lead magnet.
By definition, a lead magnet is an incentive offered to people, often website visitors, in exchange for their contact information such as their name and email address.
It’s usually made available through a landing page and its goal is to provide incredible value so that it attracts visitors (hence, the word “magnet”) and captures them as subscribers or leads.
There are certainly many different kinds you can create and offer for your own business or blog but here are 21 lead magnet examples and ideas to get you brainstorming.
01. Discount or Coupon Code
One of the most effective ways to encourage a visitor to subscribe is to offer a discount. Since a visitor on a shop page is already interested in shopping, a discount will only sweeten the deal and make sure you’re able to email them about updates and future offers.
02. Free Shipping or Delivery
Similar to a discount, offering free shipping is also appealing to people because it’s essentially free money. For a visitor who is already interested in purchasing anyway, it’ll only seem logical to get free shipping too.
03. Email Newsletter
Offering free updates, insider tidbits, or VIP exclusives is attractive to visitors who are fans of a business and are also drawn to the exclusivity factor. Plus, a lot of people simply don’t want to miss out on news, deals, or offers from their favorite brands.
04. Free Trial
Another effective way to encourage people to sign up is to offer a free trial period of a program, software, or app. The idea is to give them a taste of your product or service to not only encourage them to become a customer or client, but also to capture their contact information to stay in touch with them.
05. Quiz or Assessment
It seems everyone wants to know more about themselves so a quiz or an assessment gives a visitor an opportunity to learn something new about themselves and identify with a certain group, category, or label.
06. Worksheet or Workbook
A worksheet or workbook is a more practical incentive for people to sign up because they can learn more about a specific topic and “work” through a process through pages they can physically print out that are filled with prompts, questions, or diagrams.
07. Workflow or Roadmap
A workflow or roadmap provides a step-by-step outline that guides a subscriber through a more complex topic. You can even offer an outline as your free lead magnet and then provide the more detailed how-to as your paid offer.
With a tutorial, training, class, masterclass, workshop, or webinar, you can use the power of video to teach or inform your subscribers about a topic in a more in-depth manner.
Depending on which format you use (slideshow with audio, direct-to-camera, or a mix of both), a training can also help build the “know, like, and trust” factor since they’ll see your face, hear your voice, and connect with you on a deeper level.
09. Course or Mini Course
Compared to a single lesson, a course or mini course includes a series of training lessons that guides subscribers through more complex topics. This type of lead magnet can be used to really show off your expertise and provide incredible value to your subscribers at the same time.
This is usually presented through an email sequence with each email sent one day after another or through lesson modules which are made available inside a course platform page or stand-alone gated website.
Whether it’s 5 days, 7 days, 30 days, or longer, challenges are highly popular lead magnets especially in the online business space. It can be as simple as giving out a checklist of prompts or tips that subscribers can follow each day, or you can make it more elaborate with daily emails, workbooks, video lessons, a giveaway/contest, and a membership/community.
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11. eBook or Ultimate Guide
Another popular lead magnet is an eBook or ultimate guide. With this type of in-depth content, you can provide massive value to your subscribers through comprehensive explanations and strong visuals that inform, teach, or entertain them about a topic.
Reports also provide incredible value to subscribers since it contains information that you can seldom find elsewhere or it can be difficult to put together. You can create and share a report about industry trends, noteworthy statistics, or even your company’s performance.
13. Checklist, Cheatsheet, or Roundup
Another popular lead magnet is a checklist, cheatsheet, or roundup since it’s a quick itemized breakdown or reference guide about a topic. You can create one about almost anything such as tips, tools, resources, items, ideas, activities, prompts, quotes, or questions.
14. Template, Script, or Swipe File
To help subscribers save time or overcome something they’re struggling with (ex. copywriting or design), you can offer templates, scripts, or swipe files as your lead magnet. These provide quick wins for them since it’s all “done-for-you” and they can immediately customize it, implement it, and get results. Common examples are email scripts, social media graphics, planning printables, and brand collateral.
Similar to templates, spreadsheets are also valuable lead magnets because these are quick and easy “plug-and-play” solutions, though spreadsheets specifically contain rows and columns with data and cells that can be manipulated.
You can offer these to subscribers looking to organize, track, or calculate specific data via CSV file, Google Sheets, Ms Excel, or Numbers.
16. Access to a Resource Library
If you find yourself creating multiple lead magnets and content upgrades for your business, you could just offer it all in one place by creating a resource library. Typically you would create a password-protected page on your site and simply send the password to the subscriber upon signing up.
Not only will this massive amount of freebies appeal to your subscribers, but you would also benefit from increased page views since they would keep returning to your website to access all the content.
17. Access to a Community
If you’re interested in building a community around your business, you could offer access to a community, group, or membership as a lead magnet. Not only will this create exclusivity but you’ll also be able to more closely monitor the activity within the group compared to a group that is immediately open to everyone. Then on top of the community aspect, you could also offer resources that only members of that group have access to.
18. Access to an Online Summit or Event
This is an appealing lead magnet because of how timely, focused, and exclusive an online summit or event is. Subscribers can typically hear from a panel of experts, get discounts from sponsors, and take advantage of an opportunity to get together with others and network, which all doesn’t happen quite often.
19. Waiting List
A straightforward way to get leads is to create a waiting list of people looking to join your program, buy your product, or book your services. You can use a waiting list not only to gauge interest in an offer, but also to generate hype and exclusivity for when you launch.
If your business revolves around food or the food industry, recipes can prove to be an appealing lead magnet especially since a visitor on your site is already interested in food, cooking, or eating anyway.
21. Design Assets
Since design is an integral part of branding and marketing, there’ll always be a demand for high-quality design assets and branding elements especially if they’re free. Some examples include photos, fonts, graphics, templates, and themes.
Offering a valuable lead magnet is one of the most effective things you can do for your business. Depending on your goals and what your target audience is most interested in, consider these 21 lead magnet examples and ideas to market your business and build your email list.