email marketing

What Exactly Is a Lead Magnet, Content Upgrade, or Opt-In Freebie?

What Exactly Is a Lead Magnet, Content Upgrade, or Opt-In Freebie?

Out of all the marketing strategies you can implement, one of the most impactful things you can ever do is offer a lead magnet. Continue reading to find out what a lead magnet is and how your business can benefit from it.

Why You Shouldn't Procrastinate on Building an Email List

Why You Shouldn't Procrastinate on Building an Email List

Email marketing is an effective strategy to attract people and convert them into clients and customers. Continue reading for seven reasons why you shouldn’t procrastinate on building your email list.