A business’ use of visual elements is one of the key contributors to powerful branding. And since these are what people see, recognize, and associate with your business, it’s only logical to put some thought and strategy into creating it.
The only problem is that it’s also one of the most time-consuming and expensive aspects of business especially if you’re not a designer yourself or if you don’t have the budget to hire or outsource professional designers.
Fortunately, there are a lot of free design tools that make it easy for anyone to create their own visual elements and content.
Below are 20+ free design tools online and the descriptions found in each site (in no particular order).
While each tool on this list have a some sort of free aspect associated with it, not all have the same terms and conditions. Make sure to always check the license, copyright, and trademark restrictions associated with any tool, app, visual element, download, or product you use, share, or purchase.
Disclosure: Some links below are affiliate links meaning I may receive a commission at no extra cost to you; however, those links are tools and resources that I use or trust myself. Enjoy!
Create beautiful designs with your team. Use Canva's drag-and-drop feature and layouts to design, share and print business cards, logos, presentations and more.
Buy and sell handcrafted design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market. Get six free designs each week if you sign up.
Create a beautiful, professional logo for your business in seconds with Squarespace's logo maker, free if you’re a Squarespace customer. Choose from thousands of logo design options.
Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.
Unfold let's you create beautiful and engaging stories for Instagram, Snapchat and Facebook with minimal and easy-to-use templates.
Create, discover, and connect. VSCO® is a photo company for creators, by creators.
Generate perfect color combinations for your designs — perfect for generating color palettes and identifying the hex code of each color.
Do your best work with Google's suite of intelligent apps (formerly Google Apps). Get business email, video conferencing, online storage and file sharing.
G Suite may not seem like a design tool but you can use its apps’ templates to create visually-stunning documents, presentations, and forms.
Creative Cloud gives you the entire collection of Adobe desktop and mobile apps, from essentials like Photoshop CC to next generation tools like Adobe XD CC. You can test out the apps during a free trial period.
Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social.
Arranging images, text and key messages can give you the inspiration you're looking for — and help you to communicate your ideas to others. Adobe Spark is a web app that can be used as a mood board maker without the need for technical know-how or programming skills.
Seen a font in use and want to know what it is? Upload an image to WhatTheFont to find the closest matches in our database.
Making the web more beautiful, fast, and open through great typography.
Font Squirrel scours the internet for high quality, legitimately free fonts . Download thousands of completely legal, high quality, free fonts.
Design engaging images for your social media posts (made by Buffer).
Beam is a free chart maker that makes data visualization stupid easy. Make a chart in seconds.
Unlock your creativity with Pixlr - the free photo editor! Capture any moment and make it beautiful with over 2 million combinations of free effects, overlays, and filters. Once you’re done, share your finished work directly to Instagram, Facebook, Twitter, or your other favorite social networks.
Free stock photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required.
Create beautiful photos, logos, social media graphics, and facebook covers with PicMonkey's easy yet powerful photo editing and graphic design software. Free 7-day trial.
Free vector graphics editor. A simple yet powerful web and desktop cross-platform tool for everyone.
Quick online color picker tool brought to you by WebpageFX. Quickly see the RGB color model and HSB color associated with a hex code.
The ultimate canvas for creative discussion: gather, share and discuss ideas with your team. Free for five boards, five exports, 50 image uploads, and Slack sync.
Looking for inspiration or creative ideas? Whether you’re planning your next big travel adventure, searching for home design concepts, looking for fashion & fitness tips or checking out new recipes, explore lifestyle inspiration on Pinterest.
Share in the comments below: Which is these design tools and apps have you used before? What did you think of them? Do you recommend other tools that weren’t listed here?